Where Craft Meets Innovation
Helping founders and innovators grow their spirits brands, from the first pour to full-scale production and distribution.
Building an Award-Winning Agave Spirit in Just 12 Months
The founders of Ameragave set out to build a premium agave brand with two distinct expressions: a clean, precise Silver, and a complex, oak-influenced Gold. Both had to meet a high standard of quality and consistency, but the challenge was very different for each.
Creating a custom Gold expression would traditionally require extended barrel aging, significant upfront capital, storage costs, and evaporation loss. At the same time, bringing a premium Silver to market quickly required precision and control to ensure a consistent, repeatable profile. Ameragave needed a development process that could deliver both, without compromising quality, purity, or sustainability.
How Barrel RM Transformed the Development Process
Barrel RM introduced their modern, science-driven approach to spirit development. For Silver, the focus was on precision and speed. By controlling key production variables, Barrel RM helped Ameragave dial in a balanced profile and bring it to market efficiently.
For Gold, the approach unlocked a much larger advantage. By precisely controlling the interactions of wood, water, oxygen, and spirit, Barrel RM replicated the core effects of traditional aging without requiring months or years of passive barrel time. This allowed Ameragave to develop a rich, additive-free, oak-influenced profile while reducing waste, resource use, and environmental impact.
In just 12 months, Ameragave went from early concept to finished products on shelves, an achievement rarely seen in the spirits industry. The partnership demonstrated that accelerated, controlled development can deliver both speed and depth without compromise.
Shaping Exceptional Flavor Through Precise Development
Developing Ameragave’s final flavor profiles required a level of precision that traditional aging simply can’t offer. Barrel RM carried out an intensive, data-driven development cycle, evaluating hundreds of base expressions, mapping their aromatic and chemical structures, and refining the blends step by step. Gold was evaluated across 147 controlled trials, each test provided measurable insights into aroma, mouthfeel, oak integration, and finish.
By the final sampling rounds, Ameragave had achieved two distinct outcomes. The Silver expression delivered a refined, balanced, highly repeatable profile. The Gold expression achieved the depth and character typically associated with extended barrel aging, without additives and without the delays. This process proved that with the right methodology, craftsmanship and science can work together to produce exceptional results in a fraction of the traditional timeline.
“Barrel RM let us launch additive-free Ameragave without sacrificing flavor or quality.”
— Brett & Holly Beckett, Founders
By blending craftsmanship with science, Ameragave and Barrel RM created a premium agave portfolio that is both precise and expressive, without relying on traditional aging timelines.
The Results: Award-Winning Silver & Gold Expressions in Under a Year
With Barrel RM’s technical development support, Ameragave successfully launched its Silver and Gold expressions in under a year. Both were quickly recognized by industry judges, earning top accolades across multiple competitions.
Notably, the Gold expression emerged as a standout. While most agave brands see the majority of their volume in Silver, Ameragave’s sales quickly shifted toward Gold, with roughly 50% of volume coming from the oak-matured expression. This level of demand highlights the strength of the product and the impact of delivering a mature, differentiated profile without the traditional constraints.
The combination of award-winning liquid and a clear product story accelerated Ameragave’s market traction far beyond expectations. Consumers responded quickly, validating both the quality of the spirits and the effectiveness of the development approach.
And the commercial impact followed just as quickly:
Ameragave’s accelerated timeline did more than reduce development time. It transformed the company’s ability to grow. By reaching the market years earlier than traditional aging would allow, the brand was able to generate revenue, build awareness, and scale faster.
14x
Increase in November online sales YoY
141%
Growth in online sales Year to date
781%
Increase in booked revenue with wholesale
0
Additives
The results reflect that shift. Strong early adoption, combined with differentiated product positioning, allowed Ameragave to establish momentum quickly and expand across both direct-to-consumer and wholesale channels.
Better for the Earth. Better for the Business.
Barrel RM’s modern maturation process reduces waste, eliminates excessive barrel usage, and minimizes environmental impact while accelerating development timelines and improving scalability.
If you’re ready to build a premium spirit with speed, sustainability, and uncompromising quality, we’d love to talk.
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